Should A Wannabe Content Creator Pal Cease Exploiting People for Content?

The Prosecution: Beth

At times she films me while having a meal. It's jarring to spot myself on her social media – it’s like a jumpscare.

A close companion of 10 years, Marielle, labels herself the “creativity monarch”. It can be amusing for a short while, but it strains our relationship.

Being highly outgoing, she feels the need to record everything all the time. When we eat out, her motto is, “The camera eats first,” and takes photos with bright lighting, which induces embarrassment. I don’t like it when strangers see her performing for the camera – I experience secondhand embarrassment. Another annoyance is because the food gets cold.

She isn’t exactly an influencer yet, but Marielle is trying to be. She makes video blogs about living in our city, a day in her life, and her styling career. Her content is good, I’ll give her that, but I don’t want to be involved. On occasion I'm captured while I’m eating, or just accompanying her. Later, I appear on her Instagram afterwards, and it comes like a surprise: I might be no makeup on, making a strange expression or be captured while eating. It’s uncomfortable.

Marielle also expects me to film her at inopportune moments. Often I'm in conversation to another person, or we're simply spending time in the street. The dynamic feels like our friendship has turned into me being her unpaid videographer. She could easily employ someone if she wanted professional shots. Upon mentioning my discomfort about this arrangement, she dismissed it. She’s taken me to several industry functions, which was nice, but that doesn't compensate for all the time and effort I invest helping her create material.

I appreciate that she has helped me with my design career, but I don’t want our friendship to become just a ledger of exchanges. I don’t feel she’s fake or dishonest, but at times I feel that if recording starts, we will start performing in a way that makes us look good for her vlog.

She will say, “OK, look happy!” and record me smiling with another. It feels forced. I need her to recognize that our 10-year friendship still has limits. I enjoy being with her, but I also desire to enjoy it without being filmed, edited, or posted for an viewers. I’m not a prop for her Instagram.

The Other Side: Marielle

I hope my friend to see that the creations we produce together can get us an opportunity.

I love shooting content. It's more than a pastime; it’s part of who I am. Creating videos and sharing my life online enables me to express myself and engage with people in novel forms.

I wouldn't label myself as a full influencer yet, but it’s smart to make money from your passions. I admire people on TikTok who pull off that aesthetic of informal, self-made film-making.

Creating content is my version of living actively: observing the details, posting them with an viewership that appreciates the craft behind it. I never intend to make my friend uneasy. Bringing her to professional gatherings was my way of offering access, giving her a chance to witness exclusive moments that could help her professional path too. That’s not leverage, it's simply being realistic.

I’d still take her to such functions even if she didn’t help me, but I desire her to see the benefits the work we make together can get us: an opening. I understand not all people enjoys being filmed, but sometimes spontaneity is what makes material genuine. Being recorded from time to time is part and parcel of being my companion. I'd remove anything she requested, but she has never asked yet.

I don't demand anyone to be my private videographer, but companions help each other in minor capacities. I thought filming a clip here or there would be enjoyable for Beth. Innovation flourishes in collaboration, and having my friend around makes projects lively and pleasurable. I never force her to take part in anything, and I’d never intentionally embarrass her. But filming together sometimes is part of how I document our time together.

I value Beth’s friendship deeply and don’t want making videos to drive a wedge between us. I’m willing to compromise: like asking before filming, and avoiding shots that might make her uncomfortable.

This is not about power, it's regarding expressing my perspective while still considering hers. Obviously content creation is not a substitute for genuine friendship: it's merely part of how I experience life and I desire her to be involved in a way that’s enjoyable for each of us.

The Jury: Reader Opinions

Should Marielle stop filming herself and her friend when they are socializing?

Nothing is more uncomfortable than having a companion film you. I understand that it's her job, but I wouldn't ask friends come to my work. Perhaps she can find like-minded creators to create content with. With the uncertain future of AI, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something professionally, it's unfair to expect your friends for help repeatedly, even if they have helped previously. While she enjoys shooting, that doesn’t mean everyone around her is willing material. She needs to honor her friend's privacy.
Ankit, 26

She may enjoy producing videos and displaying her life online, but it’s not for everyone. It was kind she has assisted her friend professionally, but she must to hear what her friend desires.
A commenter, 27

It sounds like you value each other, so cling to that and ensure it’s the focus in your relationship. Create some authentic memories, where true emotions are stored, not digital scrapbooks. Even public figures who seem to share their worlds actually have more privacy than it seems.
One opinion, 53

Marielle appears to be not fully engaged nor genuine when they're together – she’s working. Both seem confused as to what’s reasonable. The solution is not found in trying to alter one another, but in each setting defined limits around what is comfortable to them and determining if there is an acceptable compromise.
Barbara, 71

Your Turn to Be the Judge

Consider this question: is Marielle exploiting their friendship?

Richard Brooks
Richard Brooks

A seasoned game analyst with a passion for urban gaming subcultures and emerging technologies.